H&M, our favorite Swedish fast fashion retailer, is releasing a new book detailing all the designer collaborations in the past 10 years, from Karl Lagerfield to Viktor & Rolf.
The book, The First Ten Years, is a journey through each designer collection, including Versace, Stella McCartney, and Sonia Ryiel. It compiles marketing campaigns, interviews, and quotes from the designer themselves, and launched on November 6, coinciding with the Alexander Wang x H&M launch.
The book will cost $34.95, and 25% of the cover price will benefit UNICEF.
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