Remember the Pussycat Dolls? I try to forget them too, but some os their tunes are pretty catchy, no? Well, the beauty who fronted the Dolls and won the tenth season of Dancing With the Stars, Nicole Scherzinger, announced recently that she is “doing the Herbal.” I’m going to assume that means that she is the new spokesperson for Herbal Essences.
“I’ve always loved changing and evolving my style in my career, and playing with new and different hair styles has been a great creative outlet for me,” said Scherzinger. “I’m honored to partner with Herbal Essences, because it’s a brand I like and admire for its celebration of self expression and for encouraging women like me to have fun with their look!”
In her new role as the global Herbal Essences brand ambassador, Scherzinger will be featured in TV and print advertising, as well as on digital properties, HerbalEssences.com andFacebook.com/HerbalEssences. The new advertising creative starring Scherzinger is scheduled to debut in July 2012.
© 2012, Retrodiva Media. Some rights reserved. Retrodiva’s Beauty Blog by Meredith Edwards-Cornwall is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Based on a work at www.retrodivasbeauty.com.
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