Youngblood Mineral Cosmetics has joined The GreenShows as its exclusive makeup sponsor during New York Fashion Week. This premiere fashion event spotlights notable eco-conscious designers, and will be held September 12-14, 2010 at the Metropolitan Pavilion (123 W. 18th St.).
Youngblood, a mineral-based brand known for its luxurious, gentle formulas, and popular for its superior coverage and performance in high-definition environments, has been developing its products since 1996. “We were asked to do the makeup for other designers during Fashion Week, and we chose to partner exclusively with The GreenShows for our shared beliefs of caring for the environment,” said Pauline Youngblood Soli, President and founder of her namesake company. Youngblood products are proudly made in the U.S.A. and are never tested on animals. The majority of the sleek packaging is made of recyclable material, while cartons are printed on Forest Stewardship Council-certified stock with soy ink.
Youngblood will assemble a team of five makeup artists, including The Makeup Showʼs Director of Education and Artist Relations James Vincent, to work with the showʼs nine designers to create a variety of looks for the models. The teamʼs makeup kits will be brimming with Youngbloodʼs key products including Mineral Primer, Natural Mineral Foundation, Hi-Definition Hydrating Mineral Perfecting Powder, Minerals in the Mist, Pressed Individual Eyeshadow, Outrageous Lashes Mineral Lengthening Mascara and Lipstick.
“Eco Fashion Week is an opportunity for us to show the fashion world that natural, healthy makeup can look stylish,” Pauline said.
© 2010, Retrodivas Beauty: make up, tips, cosmetic tutorials, hairstyles, and everything you need to be beautiful. Some rights reserved. Retrodiva’s Beauty Blog by Meredith Edwards-Cornwall is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Based on a work at www.retrodivasbeauty.com.
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