Estee Lauder has taken their original Pleasures and added a fruity floral twist in the new Pleasures Bloom.
“We wanted to take the timeless core concept of pleasures – the enjoyment of life’s simple pleasures as the balance to a life that is often over connected and overextended – and express it with a new level of animation and vibrancy that reflects the world we live in today,” said Karyn Khoury, Senior Vice President, Corporate Fragrance Development Worldwide, The Estée Lauder Companies Inc. “The concept today is less about tranquil calmness and more about adding energy, animation and color to life.” Continue reading »









